These ads show
homosexuality in a positive light and are being used to advertise various
products. The Snickers ad shows that even big name brands are allowing homosexuality
to be attached to their name. While this doesn’t exactly mean that Snickers is completely
for gay rights; it however does mean that they acknowledge and are ok with it.
Throughout the course of time it is fair to say that gay rights have become a
more tolerant existence of society through time. In, “15 Ads That Changed TheWay We Think About Gays And Lesbians,” Samantha Felix says,
we have come a long way since those days [referring to the ads from 1950]. Ads today are both inclusive and respectful, and often boldly targeting the LGBT community directly.
Truth is that while, as I've mentioned in previous blogs, violence and persecution still exist you can
see that there is a progression towards equality. A beneficial thing about the
media is that it is completely viewer driven. Meaning that whatever hot topic
or likes and dislikes that society has, so will the media. However, it is the
same vice versa. Therefore companies producing ads that show support for
homosexuality means that either society supports it or that particular company
is trying to push society into that direction. Either intention is a good thing
for gay rights.
This is a good introduction to the topic of how the media is changing toward the LGBT community. I've been seeing an ad for the Kindle reader that is very gay friendly, and it was a pleasant surprise.
ReplyDeleteCan you layer this text more deeply with a review of other videos and analysis from writers about how media is actually changing toward the LGBT community? What is causing this big shift, do you think?
It is nice to see companies supporting queer people. Especially when companies speaking out against homosexuality are constantly talked about on the news. You did mention that the ad Snickers made does not mean that they are, “completely for gay rights.” Talking about why this company would make an ad featuring a gay couple, when they are not exactly for gay rights, would be a great way to add to this post. I think further research into these companies making advertisements featuring queer people/ couples is needed. Are they actually showing support for the LGBT community or is this their way of just selling their product to a wider audience?
ReplyDelete